Azamara
Explore Further
PRODUCER - VIDEOGRAPHY - PHOTOGRAPHY - DRONE PILOT
Working for Royal Caribbean brand Azamara, coordinated efforts between the agency Republica Havas, Azamara, external content creator vendors, and internal crews to launch and continue with the campaign, Azamara “Explore Further”. In this role I coordinated and produced the content and was also a content creator. As content creator I produced interviews, filmed, photographed, and acted as drone pilot. This campaign launch featured among several social media posts, in person activations, and celebrations on the ships, a new key feature of Azamara ships; the ability to stay at ports overnight when other tourists have gone. To highlight this we developed “Lens of a Local” and coordinated and filmed with local artisans and artisans in showcasing not only what makes each region unique, but what guests could themselves go and experience.